7 key traits of a Serial Entrepreneur

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ENTREPRENEURS are rare. The small number is of course not a surprise in the light of the adversities that entrepreneurs face. But have you heard of “Serial Entrepreneurs”?

A serial entrepreneur is one who continuously comes up with new ideas and starts new businesses as opposed to a conventional entrepreneur, who will often come up with an idea, start the company, and then see it through and play a significant role in the day to day functioning of the new business. A serial entrepreneur will often come up with the idea, get things started but then give responsibility to someone else and move on to a new idea and a new venture.

upes_ecell7 key traits of a Serial Entrepreneur
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The Role and Importance of Rural Entrepreneurship in India

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Let’s tackle the primary question. What is Entrepreneurship? According to Google, entrepreneurship is the activity of setting up a business or businesses, taking on financial risks in the hope of making a profit. This summarizes the entire concept very efficiently. Using this definition, an entrepreneur is a person of very high aptitude who pioneers change, possessing characteristics found in only a minuscule fraction of the population.

upes_ecellThe Role and Importance of Rural Entrepreneurship in India
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Bezirk – A Bosch Startup changing the game in personalization

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Bezirk – A Startup from Bosch is based out of Bosch, US as Bezirk – North America (Responsible for Technology Platform) and Bezirk – India (Responsible for Business, Product Roadmap and Overall Strategy and Customer Application Development). The startup was established to cater to agility in a highly dynamic environment.

The Founding members of Bezirk India, Pavan Govindan and Ragavendra Prabhakar lay out the strategy with the Founder & Business Head of Bezirk – Hemanth Sheelvant on scaling the business in a market they believe they have to address to bridge the gap between Brick and Mortar Store and Online Retail and In-Car User Experience.

Bezirk was setup after looking into the market where the need for personalization was imminent. The first vertical to entry was chosen as Retail after an in-depth study was done by the Business team and concept of how personalization should be was come out with. The same was extended to in-car experience and automotive retail.

The team believes they have the marketing bandwidth of Bosch to cross-sell the product and the understanding of the consumer. “We believe that a large part of the future is the link between the physical and digital worlds.”, says Hemanth.

From Retail, Mobility to Travel and Hospitality – everything can be made smarter with an ecosystem awareness of cross domain lifestyle. Personalized ads which become part of the life of a consumer based on preferences generated through purchase patterns, Product affinity etc would be the way forward. You can Transform In-car User experience as well through Bezirk’s context-aware learning engine by providing various personalized services such as navigation, music, news and other personalized notification for third-party apps with belowUSP

  •  Best in class 1 to 1 Personalization
  •  Privacy-centric solution
  •  P2P Real-time personalization-No cloud requirement
  •   Lightweight


Bezirk is already engaging with partners across the globe be it startups or universities and would continue to do in each of its markets. The eco-system is driven by partnership where they build the next generation personalization is what they are trying to work on.

As Pavan says “You need to scale and to do that you need to establish the partner eco-system”.

Ragavendra echoes the point when he says “Winner takes it all, a maxim becomes more of a reality with internet enabled business. Be it Uber vs Ola, Flipkart vs Amazon or Google Vs Who? In order to establish yourself in such a market, partner ecosystem plays a critical role. Similarly, for personalization, the ability to connect with multiple domains ranging from retail to hospitality to travel and the ability to scale becomes a crucial success factor”.

upes_ecellBezirk – A Bosch Startup changing the game in personalization
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Four key lessons acting can teach you to be a better Entrepreneur

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Art entrepreneurs not just create opportunities, jobs, culture, products and services but help drive our economy. While producing a play has obvious parallels to running your own business, the similarities between being an entrepreneur and actor may be less obvious. There are many lessons you can transfer from acting to entrepreneurship. On the occasion of World Theatre Day, let’s take a look at four such lessons.

upes_ecellFour key lessons acting can teach you to be a better Entrepreneur
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