Art entrepreneurs not just create opportunities, jobs, culture, products and services but help drive our economy. While producing a play has obvious parallels to running your own business, the similarities between being an entrepreneur and actor may be less obvious. There are many lessons you can transfer from acting to entrepreneurship. On the occasion of World Theatre Day, let’s take a look at four such lessons.
1. Storytelling – How to Sell Your Products
Entrepreneurship, believe it or not, is all about refashioning the reality by using the art of storytelling. It is the story, and not the product that interests people.
For example, take the case of high-end shoes. You don’t need them because any other pair of shoe will serve the same purpose. So you must convince your customers how this pair is going to last longer and give them an unparalleled experience when compared to any other pair of shoe on the market.
It’s not just about the product either; you need to tell a story about your business that is emotionally appealing. If those high-end shoes come from disadvantaged artisans who were unemployed until you hired them, suddenly your clients will feel better about buying them. If they have a neutral carbon print, even better. So if you come up with an incredible story about how the business transformed your life, or how you became interested in shoes, even better. This will totally rock your business!
2. The Art of Presentation
As the owner of business, you will have to pitch your business to potential clients, investors and suppliers very often. You need to be professional and precise in your approach to make sure everyone in the room gets your message. To get this done one must learn to give a speech effectively.
Remember you are telling a story and you are here to solve someone’s problem. The primary focus should be on illustrating the problem beautifully and then solving it with fanfare. A sense of humor at the right places will act as a cherry on the icing.
The only thing that you should be concerned with is the message that you want to put across the crowd. Get your public face to face with the heart of your product. More than often the audience wants you to succeed. They want a good performance. No one came there to see you fail. So leave your thoughts about the audience and what they’re thinking alone, just concentrate on your message.
3. Improvisation-the skill of thinking on your feet
As an actor, you are always taught to improvise. You go on the stage with an idea, or just go on the stage and come up with something to engage the crowd. If one of the fellow actors says something out of the script, you have to go along with it. You cannot stop the flow of actions; then the audience won’t get any enjoyment out of it.
Similarly, when you are running a business, you must learn to take control of what is happening and turn it into something good. Turning the ideas into something that could work, is one thing you can do.
As an entrepreneur, you will have to pitch your business to investors who have a very different set of requirements, some which you may not like. In such cases, instead of going out like an angry teenager screaming at their parents, you need to go with it and turn it into something that is beneficial for you. Don’t shoot down investor requirements and advice until you’ve listened and considered it thoroughly.
Thinking on your feet without getting stressed is an excellent ability to have!
4. Motivation– helping others set new goals
How many people do you encounter on a daily basis who talk about becoming an actor? They see themselves putting up a great show or directly providing for themselves doing something they love to do. They watch you living your life as an artist and are in awe of you taking control of your life. As an actor, you are their role model for how someone should truly live their life.
Similarly, when people see the success of entrepreneurs, they want to experience all that entrepreneurship has to offer themselves. Entrepreneurship is motivating people to follow their dreams and bet on themselves. More and more people realize that they don’t have to dismiss their desire to be their own boss because it isn’t an acceptable career path. Entrepreneurship is literally giving people the courage to pull themselves out of an oppressed system they no longer have any desire to participate within.
If you are looking up for real life examples of great entertainers with even better entrepreneurship skills, here’s a list of actors who made big bucks both on-screen and off-screen. Namely, Shah Rukh Khan, Shilpa Shetty, Sushmita Sen, John Abraham, Lara Dutta, Karishma Kapoor and many more.